ACCTING, AdvanCing behavioural Change Through an Inclusive Green deal

Project funded by the Europen Union’s Horizon 2020 Research and Innovation Programme
Grant Agreement n. 101036504
Duration: 40 months
Start date: 01/02/2022
The project official website
Follow the ACCTING project on:

The global climate crisis has devastating impacts on individuals, families, collectives of people, economies, and societies. The impacts are not only ecological, but also economic, social, and political. People are disproportionately affected, with poorer, marginalised, and vulnerable groups bearing the brunt. Yet Green Deal policies risk to increase these inequalities. Averting, or even mitigating this crisis requires transformative change; changes in the behaviour of individuals, communities, and organisations, that leave no one behind.
ACCTING is an EU-funded research project aiming at producing knowledge and innovations to advance behavioural change at individual, group, and societal levels, for an inclusive and equal European Green Deal.  ACCTING will also mobilise research experimentation and innovation based on an interdisciplinary methodological framework to advance a gender-equal, inclusive and socially-just European Green Deal.
Specifically focusing on inequalities produced and reproduced in the context of Green Deal policies, ACCTING will collect new data on Green Deal policy interventions at individual, community, organisational, and societal levels. Research activities are defined along eight interdisciplinary research lines and start with an extensive mapping and comparative analysis of bottom-up environmental initiatives in 34 countries, then move on to the collection of 410 narratives followed by 41 experimental studies. These results will feed the multi-sectoral “Open Studios” which will co-create ideas and concepts for innovative solutions, to then be used for further research experimentation, the development of pilot actions with mass implementation, and operational recommendations and an agenda for future research. 
The project is coordinated by European Science Foundation and relies on a strong multi-disciplinary consortium of twelve European partners as well as some hundred researchers from 30+ countries. This new project has been kicked off on 15 and 16 February 2022 in Strasbourg.
K&I is part of the ACCTING consortium and is responsible for WP6, dedicated to assessing the impact of all experimental activities of the project. K&I is also contributing to the mapping and comparative intersectional analysis of inspiring international initiatives (WP2), to research activities along the eight interdisciplinary thematic research lines (WP3) and, finally, to the implementation of open studios (WP4).